The Psychology Of Digital Marketing digital marketing psychology

Thank you so much for this, I learned a lot. Definitely under appreciated

Edward Bernays. If you know you know. If you don't you're a sucker.

Watching all your videos and learning a great deal from them.

Hey Adam, fantastic video. Thanks a lot!

Here are my notes in case someone might need them. Peace.

Don't take an overly simple and superficial approach to marketing with hacks or tricks. Try to understand deeply the psychology of your ideal customer avatar. This is the core behind any marketing campaign.

1. Emotional vs Logical -Human decisions are primarily guided by emotions, however we need to justify our decisions to ourselves and others. Appeal to the lymbic (emotional brain) but fortify your pitch with logical arguments that they will use for rationalization.
– Identify your ideal target market – Avatar (Interests, Attitudes, Beliefs, Demographics, What they Do, Needs, Wants, Dreams, Pains, Problems)
– Make them feel the benefits of doing business with you and the pain of not doing business with you
– Make them feel good (Novel information, Refined design, Useful info)

2. Shorter attention span – Getting shorter every single minute in today's hyper competitive and super flashy environment.
– Understand your ideal target market in order to give them the right message and get their attention
– Design a powerful pitch ("Initial Hook") that will stop the scroll
– Make sure your offer is irresistible (Make sure what you offer is actually what they want/need)
– Vitamin vs Painkiller (You want to solve their problems quickly like a painkiller as opposed to the long term vitamin benefit)

3. Buyer Beware – Buyers are exposed to lots of ads and they are increasingly becoming numb
– Have a new different/creative angle (Different is better than better)
– Identify if they are in the aware or unaware part of the spectrum
– Make sure they believe that you have their best interest at heart

4. Search vs Discovery – Strategy should be different for different platforms because customers have different intents on diff. platforms. On facebook/IG users are discovering new "random" content whereas on Youtube and Google customers are searching for a specific solution/want/need.
– Search platform (Satisfy a need e.g. something urgent) – People on YT, google are searching for a specific solution which they need instantly
– Discovery platforms (Satisfy a want) – Be less direct, with more storytelling and with the goal of building awareness/putting them in the funnel
– First impressions matter (Make sure it's a good one/Good design/Good branding matters)
– Try to fit in but stand out at the same time (Obey SM rules but be original)

5. Frequency equals trust – Tribal Humans have been hardwired to trust familiar faces and views and they equate that to safety. Hence, when customers see your Ad multiple times trust is being built subconsciously. (Still seeing them and not being hurt? Probably OK.)
– Be consistent with your style in order not to have to reintroduce yourself
– Retargeting (with pixels) is also much more cost effective than normal targeting
– Number of customer touchpoints with a brand (in order to land a sale) is increasing (hence retargeting is the solution)

I liked your haircut. Where do you make it from?

is he canadian?

I want to do master thesis on a related topic, can you provide me with some useful resources
Thanks a lot for the video

Nobody knows what works and what doesn't because people aren't predictable. Learn your audience and provide what they want. The best way is to speak to your customers.