ここでプレゼンテーションスライドを含む完全なビデオをご覧ください。CMOインサイトサミットでの基調講演で、Ogilvy＆MatherのRory Sutherlandは、「心理的洞察が技術の進歩と同じくらい価値がある」理由を説明しました。 GDS Groupは、国際会議やサミットを開催しています。イベントポートフォリオをご覧になるか、マーケティング業界の他のコンテンツをご覧ください。毎週、このような基調講演者のハイライトをYouTubeチャンネルでご覧ください。
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The psychology of digital marketing. Rory Sutherland, Ogilvy
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The psychology of digital marketing. Rory Sutherland, Ogilvy
digital marketing psychology
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Don't leave this video until 1:19:14
Trump and team operate as a 'brand'.
Guessing various subliminal messaging will be part of the discussion around his campaign, Jan 6th stuff, and Facebook postings.
great…great stuff. Lot of signals!
Bloody AWFUL camera work! The speaker is talking about what is on his screen on the wall in the room there, yet the idiot cameraman is pointing the camera AWAY from that screen.
great content…awfull cameraman…
Out of the box thinkers run the world
great talk
Rory makes marketing very engaging therefore he lives his teachings
My cat put this on lol
Been lucky enough to hear Rory speak, always entertaining and extremely inisightful, very clever guy
Man, this guy is good. He’s somehow convinced me I want an air fryer.
The last ingredient listed on a whatever product is with a least concentration in that product, not because people would believe it has a magic healing properties.
It’s amazing how much marketing “experts” are actually bulshiting and/or lack knowledge. My university professors were just the same.
They really need to get their shit together. This way they look stupid and deceptive.
Basically when they are met with hard core science as chemistry for example, all they are talking about suddenly becomes a product of their imaginary world they are trying to sell.
On the other note, I salute this gentleman’s wit. Judging by the comments he’s very successful marketer. Accomplished to sell you his so interesting yet inaccurate story with utmost ease. Brilliant.
Glad to finally run into someone I agree with. Hoping to get to this level sooner than later
Honestly, the most satisfying video ever! Not for a minute I got bored!
Mistake number one: basing everything on evolutionary psychology. Aside from that, this man is clearly a genius and has level 1 billion charisma. Awesome talk!
They done let the GDs in the summit I see
“No, you have to poison them. That’s how medicine works” 👺💉🐑
This was so good. Thanks.
2) @47:38 whats terrifying is that the governments job is to make life objectively better for its citizens, and they've managed to convince themselves and each other that a subjective improvement is just as acceptable. FFS if you're going to be in this role, to make decisions that have an astonishing impact on the whole of society, then think about the consequences of applied psychology on the overall health of that society. In psychological terms, what Rory is advocating for in this instance is rule by order of psychopathy. people want hours of their lives back. they want to spend those 2-4 hours a day traveling with their families. cognitive suppression doesn't make that problem doesn't go away. over the long term, people will begin to internalize those emotions which are being suppressed by a sense of short term gratification, and that's going to result in profound effects.
man, I appreciate the work but there are jus so many BAD assumptions to unpack here, that lead to horrible business decisions..
1) @46:27 absolutely no one wants to spend a vacation day waiting for the cable guy… I mean, wow, the lapse of judgement there is daunting.